Lost in translation. How to communicate research and still convey the message to the general population
- Lars Lien
- Jun 13
- 3 min read
Communicating research effectively to the general population requires simplifying complex ideas without oversimplifying the meaning. In psychiatry, probably the most complex field in medicine, this is a challenge. Another aspect that might make communicating research in psychiatry problematic is that everyone has their own opinion on diagnosis and treatment and that the psychiatrist themselves are not always agreeing on how to understand and apply research findings. Below I will present some key strategies that might be of use when conveying research to broader audiences.
Prior knowledge
When conveying research to broader audiences, it is important to understand the prior knowledge, interests, and what the audience of what you are communicating care about. If your message is supposed to highten health literacy, targeting people without mental health problems in the general population there is need to convey hope and a positive attitude to the possible treatments that are available in the field.
Experiences and emotions
Use language that aligns with people´s everyday experiences. Connect the research to common experiences of everyday life. This helps people understand the relevance and impact of the findings for themselves. Research connected to health, environment, or social impact can be more powerful when it engages emotionally as well as logically. Try to put yourself into the reader’s position or try your text on someone you can confide in. On the other hand, to make a good text you must have a genuine interest in the topic.
Understandable language
Replace complex terminology with understandable language. Instead of “statistically significant,” say “very unlikely to be by chance.” Instead of “neurodevelopmental disorders,” say “a group of conditions that starts in infancy.” Use clear, non-technical language, avoid jargon and explain any necessary terms in simple words. For example, instead of “neurotransmitters,” you might say “brain chemicals.” Also, use language that is respectful and avoids stigmatization. For example, say “person with depression” instead of “depressive person.”
Tell a story
People remember stories more than facts. Personal stories or clinical cases/examples can make the research more relatable and engaging. For instance, sharing a story about how a new therapy helped someone can illustrate the benefits of the research. Frame your research in a narrative: What problem were you solving? Why does it matter? What did you discover?
Clear, clean and intuitive
Incorporate visuals like infographics, charts, and videos to make complex information more digestible. Visuals can help break down data and highlight key points. However, make sure visuals are clear, clean, and intuitive. And don’t oversell and overdue visuals – it an aid not the main message.
Be transparent about own possible binding to industry or specific organizations promoting specific messages. Transparency on research findings is also important. Be modest and say, “this suggests,” not “this proves,” and explain what still needs to be learned. Highlight practical implications and focus on how the research can improve lives or change practices. Explain the potential benefits and applications in a straightforward manner.
Last, it is important to engage with the audience. Encourage questions and discussions in interactive formats like Q&A sessions. Posting on social media and engagement there might help clarify doubts and make the information more accessible. □
